Impactful Insights for the Real World
“They think, and then they challenge your thinking to make it better.”
– CMO, Retail Brand
We Do Market Research Differently.
Stitch Marketing Research is not (really) a market research company. We provide consulting services focused on human decision-making. We’re here to deliver empathic research that includes the subjective experience, not just churn out datasets.
For over 15 years our agency has been using human-centered research methodologies – including digital ethnography, focus groups, surveys, interviews, overlaid with strategic analysis – to advise on real business tactics.
Our clients depend on our firm to weed through the excess of available information so we can develop actionable strategies. Your target audience is people -that’s why our research techniques are Tested on Humans.
We Bring a Human Element to Your Business Insights.
Our clients have included local partners and globally recognized corporations. They all have one thing in common – their ability to see challenges as opportunities. Allow us to introduce you to the market intelligence that will predict your next opportunity.
We Use Methods Tested On Humans,
For Real-world Insight
Our team of experts and research services allow us to fully equip you with the industry insights you need for your business objectives.
Qualitative Research
For cases that require an in-depth understanding of the target user, we use Primary Qualitative Research. We create an immersive environment to learn more about your consumers’ thoughts on your brand and products. We’ve found that listening first, then asking questions later, leads to meaningful discussions about your customer’s motivations … LEARN MORE
Quantitative Research
Pairing data-driven research with our human-focused methodology enables us to provide big picture insights with measurable targets. We know that making SMART business goals involves measurable milestones, and we are here to provide the data to match … Learn More
Market Landscape Research
Market Landscape reporting creates a thorough map of your market, ensuring that you are one (or two) steps ahead of your competitors. You may be launching into a new market, targeting a new consumer type, or tweaking your positioning. These steps are not happening in a vacuum; they’re happening in a real-world market, and you need to be experts on that market. Additional optimizing of your game plan involves direct insights into your competition’s advertising, impressions, and strategies will lead to confident decision-making for your marketing team … LEARN MORE
Marketability Assessment
You may have exploratory business ventures on the drawing board, and are at the start of research and development asking, “Is there a market for…?”. Marketability Assessments are specifically for evaluating the reality of how the market will accept or reject your ideas … Learn More
Concept Testing
Our clients know that “just trying it” isn’t always the most efficient way to maximize your team’s efforts. We help you determine the business endeavors that are your best investments and avoid the ones that would be a waste of R & D. From branding and messaging to new features to advertising testing; we test your consumers’ reactions to your latest enterprise … Learn More
Research Strategy Consulting
In some cases, our partners begin their relationship with us, searching for expert evaluation of their in-house consumer and marketing data. We provide research strategy consulting to determine the best research methods for actionable business outcomes. Ask us about our research strategy services today … LEARN MORENot sure where to start? We got you.
“Stitch distinguishes itself by understanding our brands, our customers, and consumers and most importantly delivering insights. It might sound cliché, but bottom line it’s the actionable insights that allow us to make the correct decisions for our consumers and our brands.”
“The way they were able to comprehend the market so quickly has allowed us to have much higher confidence in the direction of our program. In fact, based on the findings we have made many alterations to the business plan. Stitch Marketing Research found things we were too close to grasping about the market we live in every day.”
“Stitch Marketing Research was able to grasp our complex business model quickly and, as a result, provide a strategically-sound research recommendation that led to conclusions which ultimately led to profound business results and financial improvements for our business.”
Who We Work With
We are category-agnostic, we’re hired first for our research and insights expertise, grounded in real human decision-making. Our work ranges across B-C and B-B, products and services, for-profit and non-profit. READ MORE
Agency Partners
Stitch Marketing Research is built on a foundation of strong partnerships with like-minded organizations. Strategic partner agencies and clients appreciate our understanding of the creative development and product development processes. READ MORE